o Design a campaign that will engage and educate the school community.
o Develop collaboration and project management skills.
o Consider social and behavioural factors that influence environmental action.
o Reflect on the effectiveness of science communication strategies.
o Propose realistic actions that individuals or the school community can take to support kelp forest protection and marine conservation.
o Produce campaign materials or activities (e.g. posters, presentations, stalls, art displays) that effectively convey scientific information.
o Work collaboratively with peers, demonstrating active participation, idea sharing, and respectful communication.
o Evaluate the campaign’s potential impact and reflect on ways to improve communication and engagement.

In this activity, you will work with your classmates to design and run a school-wide awareness campaign.

Your goal is to help students, families, and staff understand:

Think creatively about how to engage your audience. The aim is not just to inform, but to spark curiosity, conversation, and action.

You can develop your own ideas, or use the station suggestions below as a starting point.

Station 1: Documentary screening

Host short screenings of White Rock clips in a classroom or shared space.

Station 2: Information Stalls

Create stalls that clearly explain the sea urchin issue.

Ideas include:

For each correct answer, give visitors a sea urchin sticker or stamp on a card. As they move between stations, they collect more stamps.

Station 3: Sea Urchin Tasting Station

If possible, work with the school canteen or a local restaurant to offer small samples of sea urchin roe dishes.

If tasting is not possible:

Explain how eating sea urchins can help reduce their numbers and support kelp recovery.

Station 4: Art Corner

Set up a creative space where visitors can respond through art.

This helps keep the campaign visible after the event.

Station 5: Reflection Cards

Before visitors leave, invite them to complete a short reflection card.

Prompt ideas:

These reflections can be shared anonymously or displayed as part of the campaign.

Artwork by Emmalene Richards, commissioned by the Great Southern Reef Foundation

Urchin Awareness Campaign

Self Reflection: How am I going?